PRESS RELEASE: New AI software helps dealers connect with Spanish speakers

New AI Software Helps Dealers Connect with Spanish Speakers

Carfluent opens up new customer bases to dealerships by producing bilingual search and vehicle detail pages.

DALLAS — June 28, 2023 — Today, longtime auto industry veterans Chance Mayfield, Justin Neiser, and Matthew Sparks are introducing Carfluent®. Carfluent is an Artificial Intelligence (AI) driven software that publishes additional search, inventory, and vehicle detail pages, with highly accurate Spanish translations, enabling dealers to reach a new buying segment. Rather than relying on time-consuming manual translating or inaccurate third-party plugins, dealers can use Carfluent to translate their pages into accurate and detailed Spanish versions automatically.

“For years, dealers have been missing out on reaching potential customers that are looking for vehicles and want to find a dealership that speaks to them,” said Chance Mayfield, Founder and CEO of Carfluent. “With Carfluent, we enable dealerships to reach the fastest-growing customer segment. Utilizing AI, dealers can now translate their pages automatically with Carfluent’s plug-and-play software, creating endless opportunities for dealers to grow their business by selling directly to the Spanish-speaking market.”

Spanish speakers are the fastest-growing segment in the country, with more than 60 million in the United States as of 2019, making up 20% of the population. This segment has been hard to reach for independent and franchise dealers. Up until now, dealers have had to manually go through each vehicle listing on their website and translate it into Spanish, or they have had to rely on inaccurate third-party apps, like Google translate, which does not update in real-time and is often error-prone, creating erroneous information on their inventory. 

Now with Carlfuent, dealers can reach out to the Spanish-speaking population using a new industry-first architecture; Carfluent can elevate the user experience and improve dealers’ lead generation and customer acquisition, creating a win-win for dealers and consumers. Dealers now reach a fast-growing segment, and consumers can shop for a vehicle in their native language, making the process easier.

“Carfluent is on a mission to make the car buying process more inclusive while expanding the customer base for dealers,” said Justin Neiser, Co-founder and Chief Experience Officer of Carfluent. “Dealers already on our platform are seeing their lead conversion increase while keeping their costs low.”

Carfluent is available now to both franchise and independent dealerships. To learn more, visit or call 972-805-6481.\

About Carfluent® 

Carfluent is an AI-driven software that creates bilingual vehicle listings for dealerships seeking broader audiences. Founded by auto industry veterans Chance Mayfield, Justin Neiser, and Matthew Sparks who have more than four decades of combined experience in the industry at brands such as Cox, Dealertrack, DealerSocket, DealerFire,, Solera, and more. For more information visit

Contact: Patrick Mendoza, 

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