Carfluent solves the bilingual buying experience

Broken connections

The absence of Spanish content lengthens the already long and stressful sales process for Spanish-speakers and dealers. These customers often use unreliable methods like help from friends or family or inaccurate browser-based translation tools to read listings. But relying on others is painstaking and plugins often result incoherent content that frustrates customers and increases the lack of trust.

Wasted time and effort

Manually translated sites:



• Typically results in half-baked solution with mix of both
 Spanish and English on multiple pages
• Expensive secondary website and add-on charges
• Excessively time consuming and labor intensive to maintain

Translate plugins:


• Dependent on existing architecture, doesn't account for
localization resulting in incoherent text
• Not designed for automotive retailing
• Doesn’t provide high quality or accurate translations

Meanwhile the U.S. Hispanic population is growing big time

With growth year over year, the Hispanic population is currently slated at over 60 million U.S. residents. Clearly, it’s time for a new lead-generating approach to this growing and under-served market.