Built and ran by car people.

Carfluent started with a simple problem. Millions of car shoppers do not speak English as their first language, and most dealer websites do not speak to them at all. We fixed that. Now we are doing the same thing for the AI tools shoppers ask before they ever visit a site. Different audience, same job. Make the dealer easy to understand.

It started with a language problem.

Over 60 million people in the U.S. speak Spanish, and plenty more shop in French. For years those buyers were stuck leaning on a family member or a translate button to figure out a dealer's inventory. The details came out wrong, the trust went away, and the sale got harder for everyone. We came from the automotive software world and kept seeing the same gap, so we built a platform that gives every shopper a real buying experience in their own language, straight from the inventory a dealer already has.

Websites
Landing pages
Tory
Exports

Now we're solving AI search.

Car shopping is moving fast. More buyers start with ChatGPT, Gemini, Claude, and Perplexity than ever, and most dealers are invisible when that happens. So we took what we know about making dealers understood by people and pointed it at the machines. The Graph Platform gives AI a clean, accurate picture of a dealership so it shows up in the answer instead of getting skipped. Two platforms now, both built around the same idea. Help the right shoppers find you and choose you.

ChatGPT
Gemini
Claude
Perplexity

40 years experience in auto tech.

Carfluent was founded by automotive software veterans Chance Mayfield and Matthew Sparks, with more than 40 years of combined experience. Before this, the team built and sold software used across the industry, including work with Cox, Dealertrack, DealerSocket, DealerFire, Dealer.com, Solera, and Sincro, serving brands from Ford to Mercedes. We have lived inside dealer tech for a long time, and we built Carfluent to fix the parts we always wished worked better.

Graph Platform FAQ's

Not exactly. Most GEO and AEO services are content-based strategies that don't help AI bots see your inventory data. We build the structured data layer that puts your actual inventory, pricing, and store info in front of AI, so it can name your specific vehicles instead of just talking about your store.

Rarely the kind AI needs. Dealer.com, DealerOn, Dealer Inspire and the rest build sites for human shoppers clicking through a showroom, not for an AI crawler to read. Most of your inventory loads through JavaScript and third-party widgets a crawler can't see into, and you're locked into a vendor template you can't change. We publish the full set of facts in a form the crawlers actually read, without touching your site.

Because your browser builds the page after it loads. It runs the JavaScript and fills in the widgets that show your inventory. AI crawlers don't use a browser, so when they hit a typical dealer site they often land on an empty page with no inventory, no pricing, and nothing to cite. It looks great to people and blank to the machine.

It means labeling your facts so a machine knows exactly what it's looking at. "This is a vehicle, this is its price, this is the dealership selling it." Without it, a price is just a number floating on a page and the model has no reliable way to tie it to a specific car at your store. We turn your whole dealership into clean, labeled facts AI can quote with confidence.

SEO moves you up the list of blue links on Google. It does not put you inside a ChatGPT answer. AI doesn't rank, it reads, so it needs structured facts about your inventory and specials, not a better keyword or H1 tag. Keep your SEO vendor for the shoppers still using Google. We cover the one in three who start with AI.

Tools like Profound and Scrunch watch what AI says about you and put it on a dashboard. That tells you you have a problem without fixing it. We build the source of truth the AI reads, so the answer actually changes. Monitor on top of that if you want. Now there's something good to report.

ChatGPT, Gemini, Claude, and Perplexity. One setup covers all of them, and your data is already in the format new engines read as they show up.

No. Your graph lives on a subdomain like learn.yourdealership.com, but every page ties back to your primary domain. The canonical points home, and it declares the same business identity as your real site, so Google merges the signals onto the domain you own. Search engines index one and credit the other. Your main site gets stronger, not split.

From the inventory feed and dealer data you already maintain, plus your Google Business listing. Because it pulls from your real systems, what AI sees is what's actually true today. When your inventory changes, your graph changes. When a special ends, it comes down. Nothing goes stale.

That's exactly what happens when there's nothing reliable to read. The model guesses or pulls from Cars.com and Reddit, and that's where wrong prices come from. Give it an accurate source of truth and it has a real place to pull from, so the answers stay much closer to reality.

Bigger than you'd think. Fewer than 2% of U.S. dealerships publish AI-readable data at this depth, so most markets have nobody competing for the AI answer yet. The model tends to settle on the dealers it can read first, and late arrivals fight an answer that's already set. Ask us what your market looks like.

Nothing breaks. There's no long-term commitment, and we never touched your real website, so if you stop, we stop publishing and you're right back where you started. We'd rather earn the renewal than lock you in.

One 30-minute kickoff call to give us access to your domain, inventory feed, and Google Business listing. After that you're done. No content to write, no logins, nothing to install, and most dealers start showing up in about 30 days. For current pricing and pilot offers, see the pricing page.

Website Platform FAQ's

No. It runs alongside the site you already have and works as an add-on that brings in more leads and more search traffic. Your current website, your provider, and your in-store process all stay the same.

It does a literal word swap and falls apart on the stuff that matters, like trims, incentives, and finance terms. Shoppers notice, and it costs you trust. We build a real in-language version of your site with translation that understands automotive context, so it reads like a person wrote it. In our review process, a person did.

Widgets sit on top of your English page and translate on the fly, which is slow, glitchy, and bad for search. We build actual translated pages from your inventory feed, so they load fast, read right, and get found in search in that language.

No. It adds fully translated search and vehicle pages next to the ones you already have, built from the same inventory feed so they always match.

It links from your site as its own destination. That gives you cleaner search performance in each language and more control over the in-language experience, without touching your main site's code.

It helps. You get real, indexable pages in Spanish and French, which opens up search traffic you simply cannot capture with an English-only site or a translate button. It is built with proper language tagging so search engines understand who each page is for.

Yes. That is one of the biggest wins. Right now your in-language ad spend often lands on an English page the shopper cannot read, and the lead is gone. Point those campaigns at the Carfluent pages and they land somewhere that actually converts.

English, Spanish, and French today. If you need another language for your market, ask us.

Both. As long as you have an inventory feed, we can build it. It works across all major brands, franchise and independent alike.

It is built to work with the franchise and group dealer landscape, and it plugs into the feeds and tools you already use. If your brand has specific program requirements, bring them to the demo and we will walk through how it fits.

Usually one to two weeks once we have access to your inventory feed, which is normally a quick approval email. After that it runs automatically and syncs every day. There is nothing for your team to maintain.

Dealers running Carfluent with Hispanic marketing have seen traffic-to-lead conversion as high as 12 percent, against an industry average closer to 1.5 percent. Beaver Toyota saw a 65 percent lower cost per lead on their Spanish-first experience, and Glenn Polk grew overall vehicle sales by 30 percent. Your numbers depend on your market and your marketing, and we are happy to talk through what is realistic for your store.

There are a few plans depending on how much you want, from a focused microsite up to a full custom build. See the pricing page for current plans and pricing.

Want to see it for yourself?

If your store is struggling to win AI searches, or provide better online experiences for Spanish and French speakers, we can help. Schedule a demo and we'll take you for a test-drive.