Over 60 million people in the U.S. speak Spanish, and plenty more shop in French. For years those buyers were stuck leaning on a family member or a translate button to figure out a dealer's inventory. The details came out wrong, the trust went away, and the sale got harder for everyone. We came from the automotive software world and kept seeing the same gap, so we built a platform that gives every shopper a real buying experience in their own language, straight from the inventory a dealer already has.
Car shopping is moving fast. More buyers start with ChatGPT, Gemini, Claude, and Perplexity than ever, and most dealers are invisible when that happens. So we took what we know about making dealers understood by people and pointed it at the machines. The Graph Platform gives AI a clean, accurate picture of a dealership so it shows up in the answer instead of getting skipped. Two platforms now, both built around the same idea. Help the right shoppers find you and choose you.
Carfluent was founded by automotive software veterans Chance Mayfield and Matthew Sparks, with more than 40 years of combined experience. Before this, the team built and sold software used across the industry, including work with Cox, Dealertrack, DealerSocket, DealerFire, Dealer.com, Solera, and Sincro, serving brands from Ford to Mercedes. We have lived inside dealer tech for a long time, and we built Carfluent to fix the parts we always wished worked better.